Email is a very versatile medium. Formats range from simple text to HTML & rich media.
Content can be one-size-fits-all or highly customized. Frequency can consist of fixed, frequent intervals or sporadic intervals, with transmissions occurring only when something newsworthy comes along.
Sophistication (and cost) can be very low or very high.
Along with the power of email,there comes the abuse of email, commonly known as spam.
Is spam email considered marketing? Technically, the answer is probably yes, but it is certainly not responsible email marketing.
While some users fail to distinguish between permission marketing and email spam, spam is actually a major threat to legitimate email marketers, as a glut of messages could make the entire email medium less effective.
Why is E-mail Marketing Important?
According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the USA. Because email subscribers joined your email list from your website and verified their identity by clicking on a link (double-optin), they are extremely interested in what you have to offer. This is why they are more likely to convert into paying customers.
In business, email list gets 10 times higher conversions than social media campaigns.
This makes sense if you think about the reasons that make email an incredibly powerful communication channel:
1. Email is Personal
Email allows you to land into a user’s inbox. There is no ranking system limiting your reach. It is very direct and personal.
2. Email is Purposeful
To get updates from you, a user fills out a form to signup for your email list and confirm their email address. Someone doing this much work is obviously interested in hearing from you, and they are much more receptive to your message.
3. Email is Targeted
As we mentioned earlier, the user has already shown interest in your product or content. Since you already know what they like, you can deliver them highly relevant offers to get better results. This is called segmentation, and we will cover that later in the article.
4. You Own Your Email List
You do not own Facebook, Twitter, or Google. Your social media campaigns and SEO efforts can go to waste when these platforms change their policies. On the other hand, you own your email list, and it is not influenced by decisions of other businesses.
5. Email is One-on-One
People read email in the privacy of their inbox. The message is not on a public timeline or newsfeed. They can ask you questions directly in private with confidence. This helps build trust and connection.
6. More People Use Email Several Times a Day
You may have heard that Facebook has 1.4 billion and Twitter has 100 million daily active users. What you have may not have heard, is the number of people using Email every day.
Every internet user has at least one email account. A recent research conducted by Radicati found out that there 3.8 billion active email accounts. That’s half the population of Earth.
This is precisely why every smart business in the world has an email list.
Big brands learned this lesson a long time ago, and that’s why they spend thousands of dollars on social media campaigns to get people to sign up for their email lists.
They understand that email marketing is the best long-term investment with a much higher return because people will continue to get their message at a very low cost for a longer period of time.
How to do email marketing?
Well, when it comes to email marketing generally one needs a product, some really nice graphical or visual content explaining the product or service.
Really?.. No its not true completely!
There are a few more things without which this can be a bit difficult. To do this,
- one needs an email marketing software like mailchimp.
- A few email templates consisting nice design of the product or service to be sold.
- A lead magnate is a form where you ask for visitor's email so that you can send them emails in future.In this way one can create email list.
Yeah it takes time but once it happens then things become smooth.
Then rest is only using the email marketing software.