Graphic Designing Company in Gurgaon

Graphic design consists of a lot of things. Starting from it's meaning and its different types, a lot of others things are there which need to be explained. Here in this post, we are going to answer the following questions.

Table of contents

  • What is graphic design?
  • How is graphic design important for brands?
  • What are the types of graphic design?
  • How does graphic design help for brand’s social media marketing?
  • Which software do graphic designers use for graphic design?
  • Why should we use adobe creative cloud?
  • How to find the best graphic design services?
  • How can The Flying Birds help you with graphic design?

 

1. What is Graphic Designing?

Graphics design is a visual representation, which a graphic designer creates using text, images, colors, lines, and basic shapes, etc. and communicates messages, in other words, you can say it is the way of visual communication.

To understand it further graphic means visuals and design means solving the problem. If we talk about what problems graphics solve then the answer is everything there are endless things where graphics help. For example architecture, fashion design, and product design, etc. But here we will talk about how graphic design helps brands and businesses.

2. How is graphic design important for brand design?

Without graphic design, we cannot even imagine the existence of any company or brand. Every company has some products or services to sell. To sell these products or services, companies need to visually represent themselves and their products or services in the best way. A graphic designer does this for them using stunning designs.

3. What are the types of Graphic Design?

1. Branding
When you talk about any company what comes first in your mind? Its logo right? The logo is the face of the company but for brand design, we need to do a lot more. Brands need visual representation to make their first impression.

Most probably you may have heard that your first impression is the last impression. You can make your first impression by stunning graphic designs. When a person looks at any product or services he will measure the quality of the product by seeing its visual representation. Similarly, the brand image in the minds of customers  will be as we visually represent it.

Branding depends on everything we do for the company it means we need to take care of each step we take for the company. TFB does it best for you, click here to get a quote.


2. Marketing and advertisement
Without graphic design, we cannot even imagine the marketing and advertisement of any company. We need graphic design at every step of the marketing and advertisement whether it is for social media, TV commercials, newspapers, magazines, hoardings, and web graphics, books, etc.

We need graphics for almost everything while advertising and marketing because graphics are the best way to communicate with the mass audience very easily.


3. Label and packaging
Every business has its products or services and obviously, they want to represent them in the best way because this is the only way to make repo of the products. To prove that I will ask you a simple question. Once think about the situation when you go to buy a product in a showroom or shopping mall and you have to choose one out of two products then which one will you buy? For sure you will buy the one which has the best visual representation because it will appear more trustworthy. TFB has amazing graphic designers who design stunning label and package designs, click here to get a quote.

4. Print Design
Print design is something that has to be printed. Due to digital advertisements print is not the priority of the businesses these days but still, it is important for so many businesses to full fill some particular
needs like flyers, brochures, business cards, ID cards, Hoardings, Banners, packages, labels, t-shirt designs, publication designs and much more. When any physical print comes in the hands of customer it should be wow. The creative team of TFB can Help you to achieve that, click here to get a quote.

5. Web graphic design
You may have seen stunning graphics on so many websites that help the audience to understand the things easily. On websites, different graphics are used to full fill different needs like icons, illustrations, and photos, etc.

6. UI Design
UI design is the most recent term in graphic design. The world is changing so the use of graphics is also changing. UI design means User Interface Design which a designer designs for users who designs mobile applications.

To understand it further we need to understand diffrent operating system applications. In each mobile application or desktop application, there are two parts of it, one that we can see visually and another is the processing of the application which a developer develops. User Interface is whatever visually you see in the application and you interact with while using the application.


4. How does graphic design help for the brand’s social media marketing?

Social media is the best way to reach people these days because almost everyone is on social platforms and reaching to potential customers is easier. When we are reaching thousands of people in a day then we should also take care that what we are posting there.

Stunning designs, videos, and motion graphics can help you achieve great repo on social platforms and get your business. TFB does this for you.Click here to know more about packages.


5. Which software do graphic designers use for graphic design?

There are a lot of softwares that graphic designers use to create stunning graphic designs. We divide creative softwares into two categories. One is raster-based softwares such as Adobe Photoshop, Corel Photopaint, PaintShop Pro, Painter, Paint.NET, MS Paint, and GIMP, etc. Another is vector-based softwares such as Adobe Illustrator, Coreldraw, Affinity Designer, Gravit Designer, Inkscape, and Vectr, etc.

There is a small difference between both raster and vector softwares. The main difference between vector and raster graphics is that raster graphics are based on pixels such as gif and jpg etc. Vector graphics are based on paths such as eps or SVG.

You may have seen sometimes when you zoom your photograph in your device you will find it has some squares of different colors. These are pixels. These pixels are measured in dpi which means dots per inch. But Vectors are based on geometry. So when you zoom it that will not pixelate but before using them for some purpose we need to convert it to a raster image.


6. When there are so many softwares in the market than what should we use?

Mostly it doesn't matter what you use to design your creative. What matters is the final output, use what suits you because these days most of softwares provide options to convert to different formats.

Adobe creative cloud is the industry standard so most of creatives preffer this software.


7. Why should we use adobe creative cloud?

There are a lot of reasons why one should use the creative cloud, few of them are below.
1. There are more than 20 softwares which full fill all the creative needs of designers for graphics, videos, and animations.

2. It has different softwares for different needs such as for vector designs and illustrations there is an Adobe illustrator for raster-based work there is Photoshop, for magazine and other multiple pages design there is Indesign, for UI design there is Adobe xd, for the color correction there is lightroom.

It does not end here it goes on and on. Creative cloud full fills every requirement and it has a single monthly subscription for all creative suites.
3. We can collaborate with the team easily using the adobe creative cloud.
4. We can use adobe stock resources within the software itself we need not open the browser.
5. Its workflow is awesome and it’s dynamic linking helps a lot and make workflow easier and faster.
6. We can easily find its learning resources online to enhance our creative skills. These are only a few points there is a lot more to discuss. This why all creative people fall in love with the adobe creative cloud.

7. How to find the best graphic design services?

Before hiring a graphic designer you need to understand that graphic design is a broad term. If anyone says I am a graphic designer will not define that you need the same designer. Before hiring anyone you need to define that what you exactly want from the designer.

Like if a graphic designer is so good at Logo Design he may not be so good at illustrations or UI design. In Logo Design also all the designers have their different styles so sometimes his skills may not match your requirements. First of all, you need to do some homework so that you can find the best designer for your creative needs. You need to be sure what kind of design you want such as Logo design, and print design, social media design, illustrations, UI design, web design, web graphic design and package or label design, etc.


Then visit Google or some creative portfolio sites like Behance and dribble etc to find the styles suite best to your creative needs. You can also find the samples form Pinterest. Pin the designs matching your interest and accordingly make a plan and explain all these things to the designer.


You can hire in three ways.

1. Hire in-house Graphic designer
2. Hire freelance Graphic designer
3. Hire a creative agency


An in-house graphic designer can work for you fully dedicatedly sitting in our office and will understand your brand deeply and will be available whenever you need him but sometimes you may have to pay them even when you have no work and sometimes when you need to get designed something in which in-house designer is not specialized you will get unsatisfactory design results.

To fill this space here freelance designer comes. You can hire a freelance designer for specific project needs according to his specifications but he won’t be as familiar with your brand so you will need to brief him well, he may not be available to join meetings or to do the last-minute tasks. Most importantly to find or evaluate the right freelancer will take efforts.


If you don’t like these two options you can hire a creative agency. Hiring a creative agency will resolve all of your above problems. You can hire them as you want according to your needs. You need not worry about the specification of the freelancer because agencies always have all kinds of In-House designers who will always be ready to work for you and do meetings or to do the last-minutes tasks.

It may be a little costly sometimes but you will surely get the best results because in agencies only one graphic designer does not work, the full team works for a project which leads to the best result.


8. How can The Flying Birds help you with graphic design?

The Flying Birds is a creative agency and digital marketing company as well. The big benefit is that you will never need to go to different places for all marketing needs you will get everything in one place at a single monthly subscription. The Flying Birds has one single flat pricing.

We design a lot of stuff for our clients.


1.Graphic Designing
As explained by the American Institute of Graphic Arts (AIGA), graphic design can be defined as the “art and practice of planning and projecting ideas and experiences with visual and textual content.
” In simple and more easily understandable words, a graphic design is a form of design that communicates certain ideas or messages by the help of certain visuals.
The basic idea of these visuals can be as basic as a business logo, or can be as complex as the intricately beautiful pages of a web design or Software UI.
Graphic design involves taking graphical and textual digital elements and implementing them into practical use to build up multiple types of media. 
It opens new doors for the producer to connect with the consumer in visually attractive ways. 
It makes the conveying of the message of the project, event, campaign or product very easy and interesting.
2.Package Designing 
Packaging Design is a multi-disciplinary field which considers functional aspects such as holding and protecting
its contents from damage; transportation, manufacture; distribution and graphic design elements on the surface
of the package that result in compelling communication. This introductory course will address the basic elements
and principles of packaging Design. The emphasis is on understanding aspects of form and structure; the fundamental design considerations of graphic design elements on the surface of the package. 
It will include the study of package construction – primary and secondary package – and how products are effectively designed and presented on the shelves.

3.Logo Designing
A logo can be described as the face of a company.  Quite often, it’s the first thing that a potential customer will notice about your business. 
A logo is much more than just an image; it is a point of recognition for clients and an important foundation for the branding of your company. 
It is often said that customers form an opinion about a company within seconds. A well-designed logo is an easy way to convey to potential customers that your business is professional, trustworthy, and provides quality goods or services.

4.Corporate booklet designing
With the presence of the digital world all around us, is it still important to have a well-designed booklet ? The answer is yes. Along with your website, social networking, advertising and marketing efforts, a company booklet designing is an integral part of your branding process.
 
It’s a vital piece of literature about your products and services that a potential customer can take with them. It keeps the face of your business in their hands – and in their heads -- that will remind them of your services. Here are some key advantages of having a booklet designing for your company or business:
 
• A well designed booklet serves as a perfect introduction to your business.
• Accurately distributed, booklet designing can expand your company’s visibility.
• booklet designing are great marketing tools when reaching out to new customers.
• booklet designing can provide positive press about your company.
• booklet designing are perfect for trade shows and networking opportunities.
5.Illustrations Designing
The children's books featured on the Power of Pictures have been chosen because of the quality of the illustrations they contain and the ways in which the illustrations work with the text to create meaning for the reader. 
Children will need time and opportunities to enjoy and respond to the pictures and to talk together about what the illustrations contribute to their understanding of the text.
When you combine words with illustrations, whether it’s a drawing or an actual picture, the reader can gain a better understanding of the topic. 
For example, if you have ever read a do-it-yourself book, chances are there were an abundance of pictures to help the reader visually grasp the project at hand. 
And what would a cookbook be without tempting photographs of the food you’re about to make? Brightly colored images in a children’s book are only the tip of the illustrative iceberg in publishing. 
Illustrations can add a lot to books in many genres.

6.Standee Collection
Display the name of your company in a creative way with PrintStop’s designer rollup standee banner which you can put up on the stands. 
The standee banners are an important part of a marketing kit to make your presence felt amongst the prospective clients. 
Using the roll up standee display you can create a brand identity for your company, especially when placed at a proper location. 
Designing a standee is various from designing other products as the size of standee is bigger & printing take place on banner media. 
The print resolution off images utilized the design ought to be 150 DPI or more. We can get design components for stationery things like business cards, letterheads, envelopes etc easily from the internet as image size is comparatively smaller compared to that of a standee.

7.Vehicle Branding

8.Stationary Designing
Stationery is a broad term that encompasses business cards, envelopes, letterheads, labels, postcards, flyers, brochures, and other similar marketing emissaries. 
All of which, when designed professionally, can prove pivotal in making your brand shine.
Every business owner understands that stationery is an essential component of every branding strategy. It conveys a personal, more intimate image of a brand and makes customers feel more valued than digital advertisements.
When you first hand over a business card, or a prospective client receives a letter from you, your stationery should be designed to be something that they remember.
Whether it’s a striking design, humorous or just really different to the ‘norm’, it will make your brand name memorable and will serve as just one additional way of getting your product or service remembered.
Back in the 90s when everything was printed and it was all about the stock and special finished used on letterheads and business cards, they were seen to have more importance.
We’d like to give that importance back to your printed stationery items and design them to look amazing.
It might only be one small part of your branding (and you might not even use them that often) but when you do, they should wow the recipient!

9.GIF Designing
The GIF, which stands for Graphics Interchange Format, is an image format developed by CompuServe in 1987. Due to wide support across browsers and email clients, GIFs have been a popular image format since the early days of the internet.
More importantly, though, GIFs can be animated. Similar to how a flipbook works, GIFs rapidly display a series of images to produce the illusion of motion. In the internet’s early years, GIFs (and the marquee and blink tags) were the primary method of adding movement to a web page.
A lot has changed since the 90s. Animated GIFs are enjoying a renaissance both on the web and in email marketing. While there is still some debate as to how you actually pronounce “GIF”, most will agree that GIFs can be an excellent marketing tool. 
Whether you prefer a hard “G” or like to rhyme GIF with a certain brand of peanut butter, let’s look at why GIFs are so useful in email campaigns.
Our GIF design service consists of web banner(s) which are animated with minor text and image animations. They are ideal for placing on your own website or on websites you wish to advertise on.
Animated banner design is ideal for small businesses owners who prefer moving and animated banners, without using Flash. GIF animated banners come with the required animation without requiring the website visitors to view the banner with the FLASH Plug-in.
We specialized in creating professional banner design in all standard sizes and formats, like JPG, GIF, PNG for static banners and SWF, GIF, HTML for animated banners. Each and every banner is customized to meet your unique requirements.

10.Mailers Designing   
Email has rapidly become the tool of choice for professional communication. Gone are the days of lengthy correspondences on the telephone and the long drawn out meetings face-to-face in hotels and restaurants. Today, the speed and convenience of the email have made it the prime choice for all types of business communication.
There are drawbacks to the business email, unlike its predecessors there is a loss of tone and context which might make communication confusing. Hence, we at PrintStop can help you create emails for your business which are clear and concise. 
We can create responsive email templates for you, to use during specific scenarios, we even give you the email template html so that you can make small changes to make the email exactly fit your needs. Our business email templates are well-written and attractive which will convince people to act on your emails.

11.Flex Banner Designing
Flex banner is important when it comes to print media. It is a sheet of Polyvinyl chloride (PVC) Polyethylene widely used to deliver high-quality digital prints for outdoor hoarding and banner.
Banners can be used by any business to make an impressive statement. They come in standard shapes, sizes and designs. However, it is important to have custom banners and display hardware that distinguishes your business from the crowd and also gives you a lot of flexibility in terms of usage.
Displaying flex banners have become a popular practice. Flex banners are commonly used for advertising small indoor or outdoor events. The banners can be printed in variable sizes as per the need of the client. Also, the flex banner printing is lower in price as compared to other printing styles. 
All in all, flex printing is an effective solution for small budget advertisements.

12.Brochure Design in Gurugram
A brochure is an informative paper document for advertising, which can be folded into a template, pamphlet or leaflet. Brochures are promotional documents, primarily used to introduce a company, organization, products or services and inform potential customers or members of the public of the benefits. 
They are usually distributed inside newspapers, handed out personally or placed in brochure racks in high traffic locations.
A Brochure is an informative paper document (often used for advertising and marketing) that can be folded into a guide, pamphlet or leaflet. .  Brochures can provide positive press about your company. A brochure can even be a collection of connected unfolded papers place into a pocket folder or packet.
A brochure could be a common marketing tool used to advertise a service or product that a company or agency is providing. It takes the shape of a pamphlet or flyer that wants to distribute the data on it to its audience and in an attractive way. 
Brochures are great marketing tools when reaching out to new customers.

13.Social Ads Designing in Gurugram
(1) Advertisements that promote a community's health and well being, such as programs that educate people about drugs, diseases and other social issues.
(2) Advertising on a social networking site such as Facebook, which enables the advertiser to target ads based on friends using the same product. 
See Facebook and social networking site.
Social media advertising is a category of digital advertising that places ads on social networking sites. It is one of two major social media marketing tactics: paid and organic.
Unlike paid advertising, organic marketing requires no upfront cash expense. But it does require the expense that comes with labor.
Next is video content . Youtube , Facebook or any other platform ,video consumption is increasing day by day. We provide;

1.Filming Company in Gurgaon
Film Making is a fine art which revolves around the process of conceptualising a story, scriptwriting, directing, shooting, sound recording, lighting, editing, production controlling and screening. 
The film is a media through which the director conveys his message to the mass. The filmmaker/ director must be a painter who draws his ideas on the canvas of the film. It is, however, an easy way to communicate with the mass. 
On the other hand, films or movies serve the purpose of entertainment and is very popular as an art form.
First and foremost film composition is important because it directs the audience’s attention. Second to that it’s important because through composition we can create visually appealing images unique to the director and DP’s style. 
It guides the audience to pay attention to one single person amidst a crowd of people, or a single point in a busy frame.
2.Still Photography in Gurgaon
Photography as a Tool for Discovery and Analysis In the Architectural Design Process
Photography is “old school,” having been around for well over a century. Of course technology has modernized the art form, but the basic premise is the same – to produce images that communicate a desired message or feeling.
High-quality photography is critical in capturing and engaging the attention of your online audience. Professionally shot, recent photos of your team and location help you build trust online. 
A library of high-resolution images including event photography, lifestyle photography and corporate photography empowers both your digital marketing strategy and your website’s visual storytelling.

3.Arial shoot in Gurugram
Aerial photography offers a drastically different perspective than the one you get from shooting on the ground. 
It includes photographs taken from aircraft, helicopters, balloons, rockets, kites, skydives, etc. 
It can be a rewarding, challenging and enriching experience.

4.360 video shoot in Gurugram
This is video that is “Fully Immersive”, meaning the viewer is in the “Center” of the video, with the ability to move around the entire screen for a full 360 degrees.  Think of it like “Google Street View”.  
Google Street View enables the viewer to be dropped into a street level view anywhere in the world.  The viewer can look around a static image, where 360 degree, or VR video, lets the viewer view full motion video.

5.Branding Agency in Gurugram
Your brand is the cohesive combination of design, language, storytelling and experience. 
Together they combine to evoke a feeling – “the vibe” – with your target audience, to influence them to engage with your brand and ultimately buy from you. 
Whether you’ve thought about it or not, you have a brand.
If you’re a small business or creative entrepreneur, you may have realized by now that there are a lot of us! It’s common for people to find a quick solution and buy a logo for $50, but they probably don’t have a set strategy for their brand. 
There’s no meaning behind their logo and it might not even make sense for their target audience. A good brand has a clear purpose and will help you stand out among other people in your field. 
Maybe what you offer or your style is similar to your competition, but clients and customers will choose you because of your brand, your whole package and vibe. First impression is everything.

6.Video Editing Company in Gurugram
When it comes to video marketing, good editing makes a big difference to the content that you create.
A polished, professional video has a far greater chance of connecting with and engaging your target audience than an unedited alternative.
In fact the most popular channels on YouTube almost all use video editing techniques to make their videos shine.
Video editing to increase the impact for our clients who may already have videos on their websites.  
We can refresh, update and reconstruct videos at a minimal cost.
We produce effective Timelapse videos to show dramatically how your products might be used.
Video animation is one of our specialties. It is an effective marketing tool.

 

We have talented and creative In-House Graphic designers from all specifications such as logo designers, social media post designers, UI Designers, package or label designers, book or magazine designers, web designers, and illustration designers, etc. Instead of working as a single designer, teams work so results are always awesome.

One good thing is that we not only have graphic designers, but we also do everything which is needed for a company’s digital marketing like Website development, mobile application development, work on machine learning, SEO, Social media marketing company in gurgaon , social media strategies, Videos, Animations, and motion graphics, etc. So the conclusion is hiring TFB will free you from all marketing problems. You need to hire us and let us know your requirements and see the results

Author:
The Flying Birds